Saturday, 13 April 2013

Show your mum want marketers do all day

The joke goes although i am not sure it was necessarily meant as a joke was that the client and agency like big marketing campaigns because at least they don't have to explain to their mums what they do. I am not so sure it is marketing who love big visible high profile campaigns. If sales, the MD or COO don't see your campaign in the specialist press or perhaps if you are lucky enough to have a big budget on TV then the inference is "what are those fools in marketing up to all day".  A really smart and devious marketer circumnavigated this issue by purchasing a few outdoor sites en route to the head office; i only have admiration for that level of Machiavellian thought. Nevertheless the irony is that the people in the business who want you to improve lead quality and conversion are often the same people encouraging you to play a bigger budget volume game.

3 comments:

  1. Pay Per Click Management Company Keyword Search Pros is a top level PPC Management Company that offers the most simplistic and cost effective way For more info.........
    search engine Marketing
    ppc advertising in india
    ppc services in india

    ReplyDelete
  2. All webmaster new features are helping us to give better to our clients.
    Web Design Company Bangalore
    SEO Company Bangalore

    ReplyDelete
  3. Email marketing is one of the easiest and inexpensive ways to spread the word about a product or service. For the most part, marketing with this method doesn't cost anything except time.

    Packers movers and Transportation
    packers movers and transportation in lucknow
    packers movers and transportation in bangalore

    ReplyDelete

About Me

My Photo
United Kingdom
Just curious about marketing, psychology, economics, business, irrational behaviour, people, models, communications, advertising, market imperfections, b2b marketing. I work in the marketing communications industry for OgilvyOne.